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Ecommerce Content Specialist

Danica is a market leader in Housewares, Giftware and Home Furnishing design. With six distinct brands under the Danica umbrella, we offer an engaging and dynamic family of product with global reach. Our passion and commitment to our team and customers drives our business and we are looking for people who are excited about thinking and delivering differently. Our team includes people like you - innovative, curious, enthusiastic, authentic, kind and inclusive. If you're looking to work for a company with a culture as vibrant as the products it produces, Danica is the place for you. Our company values include social responsibility, environmental accountability, continuous improvement, teamwork, and inclusiveness.


Ecommerce Content Specialist


The E-commerce Content Specialist plays a vital role on the ecommerce team and reports directly to the Content Supervisor. This position is responsible for a range of activities related to ecommerce content management such as seasonal launches of new items across all digital sales channels (i.e. Amazon, Wayfair, Target, etc), as well as content creation and optimization for these channels. This role is a hands-on position focused on handling day-to-day tasks and requires strong follow-through, high attention to detail, excellent time and project management skills and strong inter-personal skills to effectively collaborate with various departments and external contractors.


This position is located in Vancouver, BC.



E-commerce product content management

o   Manage product content across websites and marketplaces using a Product Information Management software, ensuring product detail pages are accurate and optimized

New Product/Design Launches

o   Work with design, product development and operations teams to ensure all digital content is complete and accurate for new product launches. This includes copywriting, SEO, and digital asset creation.


o   Take ownership of new product launches on marketplace channels (such as Amazon, Wayfair) including item set up and product merchandising, ensuring brand content is clear, effective and beautiful

o   Implement effective Amazon content optimization strategies to enhance the customer experience and increase conversion (creating variations, A+ pages, etc) and/or collaborate with external ecommerce service providers/experts for content management

o   Keep up to date with marketplace requirements such as changing algorithms and content requirements

o   Respond to consumer questions, as needed

Content Optimization

o   Conduct SEO research and best practices for a variety of channels and write copy as necessary.

o   Using channel insights and analytics to provide content enhancements and opportunities to improve KPI performance

o   Identify trends for product assortment

Content Creation

o   Assist with photoshoots and videoshoots, liaise with contractors

o   Create graphics such as product infographics or digital ads for PPC campaigns


The Ideal Candidate:

  • Has 2+ years' experience managing marketplace accounts, specifically Amazon Seller Central, and any of the following are an asset: Wayfair, Target, Walmart, Best Buy, Overstock, Home Depot, etc.

  • Has proven experience of increasing conversion rates through content optimization

  • A strong understanding of using a PIM/PXM software (Salsify experience a plus)

  • Experience managing marketplace accounts, specifically both Amazon Seller Central and Vendor Central, and any of the following are an asset: Wayfair, Target, Walmart, Best Buy, Overstock, Home Depot etc

  • Strong working knowledge of Microsoft Excel

  • Understanding of CMS platforms

  • Working knowledge of Adobe Creative Suite a strong asset

  • Has experience in ERP system and reporting such as Sage X3 and Sage SEI

  • Has a strong eye for detail and excellent creative problem solving skills

  • Can work within strict deadlines and always looking for ways to improved workflows

  • Has excellent written and oral communication skills, paired with a robust style of collaboration

  • Loves design, colour, beautiful products and is ready to share our brand stories with the world

How to apply:

Get ready. Get set. Tell us about yourself. We want to hear what makes you the hands-down, no-doubt-about-it, ideal candidate for addition to the Danica team. Use your cover letter as a vehicle to tell us about the special attributes you possess that will add some extra flare to the Danica dynamic.

Please send your resume and cover letter to [email protected] (no calls please). Please ensure that “Ecommerce Content Coordinator” is in the subject field of the email. Danica is an equal opportunity employer.

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