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Small Business Saturday


Small Business Saturday Customer Profiles



Rosie Jonassen, owner of Castles & Cottages in Kamloops, BC, 10+ years in business


Q: Tell us a little bit about your store, your community, and your customers.

A: Our store is a lifestyle store full of unique items from Canada and all over the world; it's all our favorite things! We live in Kamloops, which is a little over 80,000 people, but still has a small town feel. Our downtown is quaint, and mostly independently owned businesses. Our customers are a wide range of people, and ages, whom are looking for quality and unique items.

Q: How did the pandemic affect your business and how did you adapt?

A: The pandemic has changed our business tremendously ! It was a huge wakeup call. We now have a beautiful website, that we had contemplated for years. When times are tough I'm happy to say, their were many people that came to our rescue. We now have a greater appreciation for our community campaign to shop local, the staff that showed up every day, and the reps that went out of their way to help us. We had trouble getting inventory, so we increased our made in Canada purchases. We also had to keep up with all the many changing trends that the pandemic has inspired.

Q: What marketing tactics do you utilize to engage with your customer and get them into your store to shop?

A: Our favourite is to support local meaningful charities through Instagram and Facebook. Right now we are doing one for Sammy's Forgotten Felines. We also do giveaways to promote products we love.

Q: What are your favourite Danica items?

A: My absolute favourite is Danica Heirloom products. I must also say I also love Danica Studio .

Q: What's your favorite thing about being a store owner?

A: I love the time I get to spend with my lovely staff, reps and customers. I love being creative. I love seeing all the new and exciting new products. Most of all I love the feeling of walking in to our store and seeing the results of our hard work.

Q: What are you looking forward to in 2022?

A: I'm looking forward to not wearing masks, and hugging. I'm looking forward to attending trade shows. I am also looking forward to our website really catching on.





Trinh Ngo, owner of Juxtapose Home in Toronto, ON, 10+ years in business


Q: Tell us a little bit about your store, your community, and your customers.

A: Established in 2017, Juxtapose Home was opened as the sister store of Juxtapose Cards & Gifts, a staple in the Toronto Annex neighborhood since 1992. We pride ourselves on our carefully curated home goods, which include everything from unique tableware to textiles, candles, plants, furniture, and more.
Both the Annex, where Juxtapose Cards & Gifts is located, as well as Koreatown where Juxtapose Home is located, are neighborhoods full of character and local culture. There is a tight-knit community of small local businesses that support each other and a loyal customer base. We often see our customers through generations of family, watching kids grow up and forming long-lasting customer bonds. We are lucky to have a consistent flow of both new and regular customers on a daily basis, some first-comers still asking if we are new to the neighborhood almost 30 years after our doors first opened.

Q: How did the pandemic affect your business and how did you adapt?

A: The pandemic posed the challenge of maintaining the business while having shut our doors for months at a time. Relying on passers-by on their stroll through the neighbourhood was a thing of the past, and we needed to build our online store for both locations - and do it fast. We are extremely thankful to our loyal customers who stuck by us while we adapted to providing a new way to shop with us. We found the silver lining in growing and developing our online digital presence, personally driving around the city to ensure our customers received their orders quickly and safely, and lining our store floor with curbside pickup orders! The local community was a huge help in this as well. A special thanks goes out to everyone who helped us through this process.

Q: What marketing tactics do you utilize to engage with your customer and get them into your store to shop?

A: Along with our Instagrams (@juxtapose.home and @juxtaposeannex) we rely heavily on word of mouth and making customers so happy that they tell all of their friends! We love to hear stories of customers rocking our lapel pins and patches and sending new customers over to us. What makes us just as happy is sending our customers off with a gift wrap done with genuine love and care, so that they know in a pinch we've got their back. We have also recently started our own Tiktok account, a new and exciting venture for us. Follow us at @juxtaposetoronto!

Q: What are your favourite Danica items?

A: Our favourite Danica items would have to be the ceramic coasters, Swedish dishcloths (Yay sustainability!), reusable grocery net bags, and aprons! Particularly, the Heirloom and Solstice lines.

Q: What's your favorite thing about being a store owner?

A: The best part about being the store owner/buyer is the freedom to curate the shop's collections and drive not only the visuals of the shop but cater to customer needs. That ability to choose what products the store features and what kinds of creators/designers we support (whether fair trade or local artisan as well) is a huge part of what makes owning a small business so fun!

Q: What are you looking forward to in 2022?

A: Rebuilding our store and seeing what new experiences we will be exposed to in 2022 is what we are most looking forward to at Juxtapose. Although the pandemic posed its challenges, it also held happy surprises and is a great opportunity to start from scratch and rethink the ways in which we conduct our business. The retail industry is evolving now more than ever and people are shopping differently. It's a fresh new start and we're very excited to dive in.

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